Blog Monetization
By patrick, posted July 21, 2007 at 3:00 pm | 1 Comment ยป
I’m in ur blogz grabbin’ us kash!
Finding money (if you want it!) buried in your blog
b5media is a VC backed company, a blog network.
A quick story about his bow chacka bow wow situation, and how his twitter was misinturpreted.
A quick look at blog advertising.
He started blogging at 2003 and advertising is evil.
In 2004 advertising was Direct Ads. Was making
2005 Opportunities grew with Adsense, BlogAds and AdBrite.
2006 Real Money
Making Money with blogging
There’s a lot of money around! Over a Billion dollar market.
Making money is a lot of work, even though its entirly doabble. Full time income from blogging requires morthen full time effort.
If you don’t want to sully your blog with advertising then actually blog for money. The actual writing can make you more then the ads.
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Volunteers show what they currently do advertising wise.
Panel is:
ICANHAZCHEESBURGER
FottNoted – http://www.footnoted.com
CottageDaily – http://www.cottagedaily.com
Some discussion areas:
- How to grow your traffic?
- Is AdSense evil?
- Text Links: good or bad?
- Working with networks
- Can feed be monetized (and should they)?
Focus on what you love, if you try blogging with highest CPM then you’ll fail.
Cheezburger guy wants ads that sell techy pet stuff. He uses a servie that he can focus the actual ads he can get.
footnoted woman is focused on hedge fund managers. And she gets crappy adsense ads like pay day loans (her readers are worth millions) and some turtle thing.
b5media gets vertical blogs. For the general network he gets like family related ads.
Google does page scraping to serve the ads. And they do an ok ad. BUT sometimes they aren’t targeted very well.
What ads work for you? How much do you need?
If you are a new blog, how do you drive traffic, so advertisers want you.
If you want to make money, then choose a subject you love. And post a couple times a day on it. And drive traffic.
“Would you read your own blog, if you came across your blog.”
Those that can benefit more, are service professionals. They have leads to begin with.
The Future of Advertising
- More video ads
- More multimedia Ads
But in the blog ad market, but the ads won’t change too much. He really had no thoughts.
Blogging is an active conversation and the advertising will follow. Bloggers see what is really awesome, and talk about it.
Its coming to viral marketing?
10 tips for making money
- Have lots of valuable content
- Host the blog yourself, on your own domain
- AdSense is the crack cocaine of blog advertising – DON’T GET HOOKED
- Do 2-3 things really well instead of 10-15 poorly
- CPA / CPL typically performks poorly outside of product blos
- Consider syndicating your content (Newstex, etc.)
- Pertner with someone who is doing it well (netwroks, bloggers, whatever)
- Be smart about text links (Especially with Google cracking down with them)
- Don’t sell out (post about celebs just to get traffic)
- If your audience supports you, Review-Me can work
Best b5 sources:
His favorite b5 suggestions
- Fail every day
- Go for extremes
- Leave money on the table
- Blog what you’re thinking about, what you’re trying. not just what’s done
- Let experts make decisions
- Be a part of the community
- Never lose your passion
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John Pozadzides of One Man Blog has posted this video of the session.
[...] the next session Jeremy Wright talked to us about blog monetization. Now this was more then don’t get stuck in the Google Adsense trap. This was changing things [...]